I'm Haydi Mohamed, a creative strategist working across organic and paid content. My work brings together audience research, customer psychology, creative concepts, messaging, and creative direction.
I approach a brief by understanding the audience and the business challenge before translating the findings into useful creative directions. That can mean building a messaging angle, writing a script, guiding designers and editors, or analyzing the content to improve the next iteration.
Earlier hands-on practice and courses in design and video editing also inform the way I communicate with production teams. I no longer offer hands-on filming or editing as client services.
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